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Becoming a center is not a simple matter—drawing attention to oneself means drawing desires and resentments toward oneself. That may mean desires from some and resentments from others. It means modeling desires and resentments towards others. You can be attractive as something to be possessed and enjoyed or as a model to be imitated. If some imitate you, others are sure to resent you. No one’s centrality is self-subsisting: even the most complete narcissist must imagine himself projecting more generally admirable qualities, which means he presupposes a shared set of signs with his “audiences” which must be taken to derive from a common center. In your own signifying activity you gather together through a system of references all of the signs pointing in your direction; in gathering them together you turn yourself into a sign, in the sense that following the signs pointing in your direction can serve to defer resentment. As a sign, what you are pointing to is some other center, one that allows you and your fellow signs to co-exist and even jointly flourish.

Adam Katz, Total Semiotics, or Exteriorizing the Interiors · Apr 2019 · GABlog

Evidences

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