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Bouvard on Right-Wing Zoomer Character Construction

X / Twitter · Jan 06, 2026 · 1 min read

A particular profile of the right-wing Zoomer has been carefully constructed and zealously defended--it's precise relation to reality I can't say, but the profile itself is worth examining. Not, though, in its idealized promotional form as the clear-eyed, red-pilled destroyer

of narcissistic Boomer narratives but, rather, as a composition out of a tissue of new and reworked narratives over the past decade or so. One will find a character, comprised of selective history takes, accelerated memes, comic bits, dramatized traumas, pretend war-gaming, etc.

It's worth thinking about this now because this character is currently moving "above ground" and is going to confront reality in the form of trying to run election campaigns, influence people in power in various ways, create new media enterprises, etc. Something new will come

from this confrontation. Maybe several new things at odds with each other. But an analytic, "semiotic" approach should be included among other responses to the "based Zoomer" phenomenon.

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