Single best first start: http://anthropoetics.ucla.edu/gaintro/ Second best start (in my opinion): https://resdivinaestpublica.wordpress.com/2018/03/31/andrew-bartlett-provides-a-skeleton-of-generative-anthropology/ From here, I can give you a list of Adam's best blog posts, but you'd just as well check my linked site. I have a lexicon, diagrams, and my own long form essays planned after I finish reviewing Gans' works. I only just recently finished reading through all but two of the _Anthropoetics_ journal publications I felt were worth looking at, so I'm still learning material myself, but it's my intention to condense it and make it easier for people who are coming in behind me. I have no idea why these GA researchers who've been doing this work for decades didn't market it better, but I guess the new generation will pick up the slack and produce more optimized learning materials.
I can't disagree with any of that. At some point Gans's books should be cracked. For thinking through absolutism and reaction in particular, I would recommend The End of Culture and Science and Faith.
Andrew Bartlett's Mad Scientist, Impossible Human covers a lot of important ground as well.
I edited a collection of essays called The Originally Hypothesis: A Minimal Proposal for Humanistic Inquiry, which has some very good essays from central GA thinkers.
Yes, we are all academics, and assumed we were addressing other academics, so the question of "marketing" never entered into it until very recently. It turns out that the academics, by and large, didn't care, but it seems others do.
Whatever I do for GA, it'll just be a scaffold on top of what you've already done for Gans. If it wasn't for some random "shitlord.blogspot" site that collated every right wing blog worth any bit of attention and my scanning of it for any quality content to stick to my Feedly about two to two and a half years ago, I wouldn't have known about you or generative anthropology. I'd have remained some kind of esoteric Continental Idealist, combining Nietzsche, Heidegger, Buddhism, and maybe Hegel, but now I have a more direct reason to incorporate linguistics, which I may have done anyways, but at least am being accelerated in orientation.
The emergence of the alt-right and neo-reaction led to sites like that and, I'd guess, more inquirers like you, and therefore created a new niche for GA. It's fortunate that around the same time I concluded that the political crisis could not be resolved within liberal democracy--and almost immediately saw many others thinking the same thing. So I could also stop being frustrated by the obtuseness of academics in the humanities, because GA would anyway be in better hands elsewhere. I'm looking forward to seeing where it goes.